Auto che passione! Interazione fra grafica e design
07.10.2018—09.12.2018
Exhibitions
The Spazio Officina presents a critical exhibition of cars and stylistic trends that have contributed to building the “civilisation of the automobile” that is part of the culture of the modern. Through the collection of images, graphic works, articles, videos and related media communications present at the m.a.x. museo, we seek to render the complexity of the automobile as a product, whose language is often simplified and trivialised though considered intensely fascinating. The exhibition at the Spazio Officina focuses on a dozen carefully chosen cars – all coupés – whose technical-aesthetic-semiotic features have made them exceptional works in the stylistic panorama of the automobile and the culture of the 20th and 21st centuries. The graphic design is in a “synaesthetic” relationship with the sculptural qualities of the cars. Also on display will be the wooden prototype based on a design by Le Corbusier and called the “Voiture Maximum” (1928) and a dozen of the most iconic vintage cars, from the 1899 Prinetti & Stucchi to the 1933 Lancia Astura Grand Sport, the 1925 Bugatti T 35, the 2016 Pagani Huayra Coupé, the 1952 Alfa Romeo SS Villa d’Este, the 1974 De Tomaso Pantera GTS, the 1965 Ferrari 275 GTB and the prototype of the 2017 Iso Rivolta. The exhibition, organised in collaboration with the Museo Nazionale dell’Automobile inTurin, where it will be presented with an “integrated project” in spring 2019, boasts important loans from the Museo Nazionale dell’Automobilein Turin, theCivica Collezione di Stampe “Achille Bertarelli” in Milan and the Museo Nazionale Collezione Salcein Treviso, as well as from private European collections, and is placed under the patronage of the Consulate General of Italy in Lugano.